This is the place to go into greater detail about yourself and your journey. Be sure to elaborate on the high-level points outlined on the Homepage (why you do what you do, what your credentials are), ideally through telling your personal story of transformation.
Remember, this is an opportunity to build camaraderie and trust with your potential clients, so don’t hold back! You can write this section in a conversational, friend-to-friend tone, or a more professional tone – whichever works better with your brand.
This should be one or two paragraphs with some key points about who you are, what credentials you have and why you do what you do. Start with a strong personal statement, then zoom out and give potential clients more context.
